Privacy Policy

Effective Date: June 22, 2026

Buoyant Bloom respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how Buoyant Bloom collects, uses, stores, and shares information when you:

  • Visit the Buoyant Bloom website;

  • Purchase balloon decor;

  • Submit a contact or giveaway form;

  • Create a customer account;

  • Upload a logo, photograph, or other file;

  • Communicate with Buoyant Bloom;

  • Subscribe to marketing communications; or

  • Otherwise interact with our business.

Throughout this Privacy Policy, “Buoyant Bloom,” “we,” “us,” and “our” refer to Buoyant Bloom. “You” and “your” refer to website visitors, customers, prospective customers, and other individuals who interact with us.

By using this website or submitting information to Buoyant Bloom, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with Buoyant Bloom.

Contact Information

We may collect:

  • Your name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Delivery address;

  • Venue address; and

  • Other contact information you provide.

Order and Event Information

When you place an order or contact us about an event, we may collect:

  • Event date and time;

  • Venue name and location;

  • Delivery and retrieval instructions;

  • Venue contact information;

  • Products ordered;

  • Selected balloon colors;

  • Names, ages, phrases, or dates requested for personalization;

  • Logo or organization information;

  • Setup instructions;

  • Access, parking, loading, and venue details;

  • Add-ons and product preferences; and

  • Information about prior or future orders.

Payment and Transaction Information

When you make a purchase, we may receive:

  • Order total;

  • Products purchased;

  • Payment status;

  • Transaction date;

  • Billing information;

  • Refund or dispute information; and

  • Limited payment-related information provided by our payment processor.

Payment-card information is processed by the payment provider available through our Squarespace checkout. Buoyant Bloom does not directly receive or store your complete payment-card number or security code.

Personalization Materials and Uploaded Files

You may provide materials such as:

  • Logos;

  • Inspiration photographs;

  • Reference images;

  • Artwork;

  • Names or phrases;

  • Company, school, sorority, team, or organization information; and

  • Other customization instructions.

Please do not submit confidential, sensitive, or unnecessary personal information through a personalization field or file upload.

Communications

We may retain information contained in:

  • Emails;

  • Contact-form submissions;

  • Text messages;

  • Telephone communications;

  • Social-media messages;

  • Customer-service inquiries;

  • Reviews or feedback; and

  • Requests to modify, cancel, or reschedule an order.

Website and Device Information

When you visit the website, our website platform and connected services may automatically collect information such as:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Network information;

  • Referring website;

  • Pages viewed;

  • Links or buttons clicked;

  • Website searches;

  • Visit dates and timestamps;

  • Approximate location derived from an IP address;

  • Shopping-cart activity; and

  • Information about how you interact with the website.

Squarespace states that its platform may collect browser, network, device, IP-address, referral, page-view, click, scrolling, search, and timestamp information to operate websites and provide analytics.

Marketing Information

When you subscribe to promotional communications, enter a giveaway, or otherwise provide marketing consent, we may collect:

  • Your name;

  • Email address;

  • Marketing preferences;

  • Giveaway responses;

  • Promotion participation;

  • Information about emails you open or links you click; and

  • Records of your consent or unsubscribe request.

2. How We Collect Information

We may collect information:

Directly From You

This includes information you provide through:

  • Checkout;

  • Contact forms;

  • Product customization forms;

  • Customer accounts;

  • File uploads;

  • Email;

  • Telephone or text communication;

  • Social media;

  • Giveaway forms; and

  • In-person interactions.

Automatically

Squarespace, cookies, analytics tools, and other technologies may collect website-usage and device information automatically when you visit the website.

From Service Providers

We may receive limited information from:

  • Squarespace;

  • Payment processors;

  • Email-marketing providers;

  • Analytics providers;

  • Fraud-prevention providers;

  • Social-media platforms;

  • Address-verification or mapping services; and

  • Other providers used to operate the business.

From Other People or Organizations

An event planner, venue representative, employer, family member, or other customer may provide your contact information when necessary to coordinate an order, delivery, setup, or retrieval.

3. How We Use Information

We may use personal information to:

  • Review and process orders;

  • Confirm product and event availability;

  • Create customized balloon décor;

  • Produce names, logos, phrases, and other personalization;

  • Process payments;

  • Send order confirmations and receipts;

  • Coordinate delivery, setup, and equipment retrieval;

  • Communicate about an event or order;

  • Confirm venue access and setup instructions;

  • Respond to inquiries;

  • Provide customer service;

  • Process changes, rescheduling requests, or cancellations;

  • Address payment disputes;

  • Prevent fraud and unauthorized transactions;

  • Maintain business and accounting records;

  • Enforce our Terms & Conditions;

  • Protect Buoyant Bloom’s equipment and property;

  • Improve our products, website, and services;

  • Understand website traffic and customer interest;

  • Manage customer accounts;

  • Administer promotions or giveaways;

  • Send marketing communications when permitted;

  • Comply with legal, tax, regulatory, and insurance requirements; and

  • Protect the rights, safety, and security of Buoyant Bloom, our customers, venues, and others.

4. Order Communications

By providing an email address or telephone number with an order, you agree that Buoyant Bloom may contact you regarding:

  • Order acceptance;

  • Payment;

  • Personalization questions;

  • Color or product availability;

  • Delivery;

  • Venue access;

  • Setup;

  • Equipment retrieval;

  • Changes to your order;

  • Weather or safety concerns;

  • Account activity; and

  • Other information necessary to provide your order.

These are transactional or service-related communications rather than marketing communications.

You may not be able to unsubscribe from necessary order communications while an active order remains incomplete.

5. Marketing Communications

Buoyant Bloom may send promotional emails only when permitted by applicable law, such as when you:

  • Subscribe to an email list;

  • Request promotional information;

  • Enter a promotion under terms that disclose marketing enrollment; or

  • Otherwise agree to receive marketing communications.

You may unsubscribe from marketing emails by selecting the unsubscribe link contained in the message.

Unsubscribing from marketing communications will not prevent us from sending necessary order, payment, delivery, account, or legal communications.

If Squarespace Email Campaigns or another marketing provider is used, your name, email address, subscription status, and engagement information may be processed by that provider to deliver and manage the communications.

6. Abandoned-Cart Emails

If abandoned-cart recovery is enabled, the website may send a reminder after you:

  1. Enter an email address during checkout or sign in to a customer account;

  2. Add an available product to your cart; and

  3. Leave without completing the purchase.

The reminder may contain a link allowing you to return to your cart. You may unsubscribe from abandoned-cart messages through the link in the email.

Squarespace identifies abandoned-cart recovery as a feature that may use an email address entered at checkout or connected with a customer account.

7. Customer Accounts

If customer accounts are enabled, we may collect and store information needed to operate your account and simplify checkout, including:

  • Your name;

  • Email address;

  • Telephone number;

  • Billing and delivery addresses;

  • Account login information;

  • Order history; and

  • Saved account preferences.

You are responsible for keeping your password confidential and for notifying us if you believe your account has been accessed without authorization.

Squarespace may process customer-account information to provide hosting, checkout, account, and customer-management services.

8. How We Share Information

Buoyant Bloom does not sell or rent personal information for money.

We may share information only as reasonably necessary with the following categories of recipients.

Squarespace

Our website and online store are hosted by Squarespace. Squarespace may process visitor, order, account, form, analytics, and checkout information to provide its platform and related services.

Payment and Fraud-Prevention Providers

Payment and fraud-prevention providers may process:

  • Name;

  • Billing information;

  • Contact information;

  • Payment-card information;

  • Transaction information;

  • Device information; and

  • Fraud-risk information.

The specific provider may depend on the payment method selected at checkout.

Squarespace states that Squarespace Payments uses Stripe for payment processing and Sift for fraud monitoring and detection. This provision should remain only if Squarespace Payments is your actual payment solution.

Website, Email, and Technology Providers

We may share information with providers that help us:

  • Host the website;

  • Store form submissions;

  • Send emails;

  • Manage customer records;

  • Analyze website activity;

  • Verify addresses;

  • Maintain website security; or

  • Operate connected business systems.

Professional Advisers

Information may be disclosed to:

  • Accountants;

  • Attorneys;

  • Insurance providers;

  • Tax professionals;

  • Financial institutions; and

  • Other professional advisers.

Such disclosures will be limited to information reasonably necessary for the professional service.

Venues and Event Contacts

We may share limited information with a venue, event planner, security contact, property manager, or other event representative when necessary to:

  • Confirm access;

  • Coordinate delivery;

  • Arrange setup;

  • Retrieve equipment;

  • Address venue requirements; or

  • Resolve an event-related issue.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, subpoena, court order, or government request;

  • Protect our legal rights;

  • Enforce a contract;

  • Investigate fraud;

  • Respond to a payment dispute;

  • Protect a person’s safety;

  • Prevent damage to property; or

  • Investigate unlawful or harmful activity.

Business Transfers

Information may be transferred as part of a proposed or completed:

  • Sale;

  • Merger;

  • Reorganization;

  • Financing;

  • Asset transfer; or

  • Transfer of business ownership.

Any recipient would remain subject to applicable privacy obligations.

9. Sale and Targeted Advertising

Buoyant Bloom does not currently sell customer personal information for monetary compensation.

We also do not currently use personal information to make decisions that produce legal or similarly significant effects through automated profiling.

Some analytics, advertising, or social-media technologies may be treated as a “sale,” “sharing,” or targeted advertising under certain state privacy laws, even when no money is exchanged.

If Buoyant Bloom later adds technology that falls within those definitions, we will update this Privacy Policy and provide any opt-out method required by applicable law.

10. Cookies and Similar Technologies

This website uses cookies and similar technologies.

Cookies are small data files stored on a browser or device. They may be used to:

  • Operate the website;

  • Maintain website security;

  • Remember preferences;

  • Support shopping-cart and checkout functions;

  • Enable customer accounts;

  • Measure traffic;

  • Understand website activity;

  • Detect errors;

  • Prevent fraud; and

  • Support marketing tools when enabled.

Necessary Cookies

Necessary cookies support essential website functions such as:

  • Page navigation;

  • Website security;

  • Checkout;

  • Shopping carts;

  • Customer logins; and

  • Cookie-preference storage.

These cookies may operate automatically because the website cannot function properly without them.

Analytics and Performance Cookies

Analytics and performance cookies may collect information about:

  • Traffic sources;

  • Unique visitors;

  • Page visits;

  • Website interactions;

  • Cart activity; and

  • Website performance.

Squarespace distinguishes between necessary cookies and nonessential analytics or performance cookies. It also states that analytics cookies may be used to report traffic sources, unique visitors, and abandoned-cart activity.

Marketing Cookies

Marketing cookies may be used if Buoyant Bloom later enables advertising tools, social-media tracking, or remarketing services.

Nonessential marketing cookies should not be placed until the visitor provides any consent required by applicable law.

Managing Cookies

You may manage cookies through:

  • The website’s cookie banner or cookie-preference tool;

  • Your browser settings; or

  • Settings provided by the applicable third-party service.

Blocking necessary cookies may prevent certain website features, including checkout or customer accounts, from working properly.

Squarespace recommends using a cookie banner and restricting nonessential cookies where consent is required.

11. Analytics

We may use Squarespace Analytics and, if later enabled, additional analytics services to understand:

  • How visitors find the website;

  • Which pages they visit;

  • Which products receive interest;

  • Whether visitors complete checkout;

  • General traffic patterns; and

  • Website performance.

Analytics information may be aggregated or de-identified and may not directly identify you.

12. Personalization, Logos, and Uploaded Images

Materials submitted for customization will be used to:

  • Review your order;

  • Create the requested design;

  • Produce vinyl or other personalization;

  • Communicate about the design;

  • Document the completed order; and

  • Address customer-service or legal concerns.

Providing a logo, photograph, or inspiration image does not automatically give Buoyant Bloom permission to publish that material for marketing.

However, photographs taken by Buoyant Bloom of completed décor may be used in accordance with the Photography and Marketing section of our Terms & Conditions.

Please avoid submitting images containing sensitive information, private documents, financial information, or individuals who have not agreed to the submission.

13. Event Photography

Buoyant Bloom may photograph or record completed balloon décor for:

  • Portfolio use;

  • Website content;

  • Social media;

  • Printed marketing;

  • Advertising; and

  • Business documentation.

We generally intend to focus on the completed décor rather than identifiable guests.

We will not knowingly publish an identifiable image of a minor without appropriate permission.

A customer who does not want completed décor photographed or published must notify Buoyant Bloom in writing at least 48 hours before delivery, as stated in the Terms & Conditions.

Client-submitted professional photographs will not be published unless Buoyant Bloom has permission from the client and, where required, the photographer or rights holder.

14. Children’s Information

The Buoyant Bloom website and services are intended for adults who are legally able to place an order.

The website is not directed to children younger than 13, and Buoyant Bloom does not knowingly collect personal information directly from children younger than 13.

A parent or legal guardian may provide limited information about a child, such as a first name or age, when ordering personalized décor. That information will be used only as reasonably necessary to fulfill and document the order.

Customers should not submit:

  • A child’s full legal name unless necessary;

  • School records;

  • Medical information;

  • Home-address information relating specifically to a child;

  • Identification documents; or

  • Other sensitive information about a child.

If you believe a child submitted information directly to us without appropriate permission, contact us so the information can be reviewed and, where appropriate, deleted.

15. Sensitive Personal Information

Buoyant Bloom does not intentionally request or collect information such as:

  • Social Security numbers;

  • Government identification numbers;

  • Medical diagnoses;

  • Biometric identifiers;

  • Financial-account passwords;

  • Complete payment-card information;

  • Precise location tracking unrelated to delivery; or

  • Information about religious beliefs, sexual orientation, immigration status, or similar sensitive characteristics.

Do not submit sensitive information through checkout fields, contact forms, personalization boxes, email, or social media.

A delivery or venue address is collected only as needed to provide the requested service and coordinate equipment retrieval.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention may depend on:

  • Whether an order remains active;

  • Whether equipment has been retrieved;

  • Tax and accounting requirements;

  • Chargeback and payment-dispute periods;

  • Legal limitation periods;

  • Insurance requirements;

  • Customer-service needs;

  • Contract-enforcement needs;

  • Fraud-prevention requirements; and

  • Whether you remain subscribed to marketing communications.

Order, transaction, payment-status, and business records may be retained for the period reasonably necessary to meet tax, accounting, legal, and insurance obligations.

Marketing information may be retained until you unsubscribe or request deletion, subject to retaining limited suppression records needed to honor an unsubscribe request.

Uploaded files and personalization information may be deleted when they are no longer needed, but copies may remain temporarily in backups or business records.

The FTC recommends collecting only information a business needs, retaining it only while a legitimate need exists, and disposing of it securely afterward.

17. Data Security

Buoyant Bloom uses reasonable administrative, technical, and physical measures intended to protect personal information.

These may include:

  • Password-protected accounts;

  • Secure website connections;

  • Access limitations;

  • Reputable website and payment providers;

  • Device-security measures;

  • Limited collection of sensitive information; and

  • Secure disposal practices.

No website, email system, payment system, transmission method, or storage service can be guaranteed to be completely secure.

You should not send sensitive personal or financial information through ordinary email, text message, social media, or website personalization fields.

18. Your Privacy Choices and Rights

Depending on where you live and which laws apply, you may have the right to request that Buoyant Bloom:

  • Confirm whether we process your personal information;

  • Provide access to personal information associated with you;

  • Correct inaccurate information;

  • Delete certain personal information;

  • Provide a portable copy of certain information;

  • Explain the categories of information disclosed to service providers;

  • Opt you out of a sale of personal information;

  • Opt you out of certain targeted advertising;

  • Withdraw consent where processing is based on consent; or

  • Review an earlier decision concerning a privacy request.

You may also:

  • Unsubscribe from marketing emails;

  • Adjust cookie preferences;

  • Update customer-account information; and

  • Request correction of contact or order information.

These rights may be limited by legal exceptions. For example, we may retain information needed to:

  • Complete an order;

  • Process payment;

  • Maintain accounting records;

  • Resolve a dispute;

  • Prevent fraud;

  • Enforce a contract;

  • Protect legal rights; or

  • Comply with applicable law.

Tennessee’s Information Protection Act became effective July 1, 2025. It generally applies to businesses processing at least 100,000 Tennessee consumers annually, or at least 25,000 consumers while receiving more than 50% of gross revenue from selling personal information. Covered consumers may have rights involving access, correction, deletion, portability, sale disclosures, and opting out of sales.

19. Submitting a Privacy Request

To submit a privacy request, use the Buoyant Bloom Contact page and include:

  • Your full name;

  • The email address associated with your order or submission;

  • Your order number, when applicable;

  • The type of request;

  • The state in which you reside; and

  • Enough information for us to identify the relevant records.

Use the subject line:

Privacy Request

We may request additional information to verify your identity and protect your information from unauthorized disclosure.

You are not required to create a new customer account solely to submit a privacy request.

Where applicable law establishes a response deadline, Buoyant Bloom will respond within that period. Under TIPA, a covered controller generally must respond within 45 days, subject to one permitted 45-day extension when reasonably necessary.

20. Appeals

If applicable law grants you the right to appeal a denied privacy request, submit the appeal through the Contact page using the subject line:

Privacy Request Appeal

Include:

  • Your original request;

  • The date of the response;

  • The reason you believe the decision should be reconsidered; and

  • Any additional relevant information.

Where TIPA applies, an appeal process must be available without charge, and the controller generally must issue a written appeal response within 60 days.

21. Nondiscrimination

Buoyant Bloom will not unlawfully discriminate against you for exercising an applicable privacy right.

Exercising a privacy right will not result in:

  • Denial of service;

  • Unlawful price differences;

  • Lower-quality service; or

  • Retaliation.

We may be unable to provide a requested product or service if the information you ask us to delete or withhold is necessary to complete that service.

22. Third-Party Websites and Services

The website may contain links to:

  • Instagram;

  • Facebook;

  • Payment providers;

  • Maps;

  • Venue websites;

  • Other social-media platforms; or

  • Other third-party websites.

Buoyant Bloom does not control the privacy, security, or data practices of third parties.

This Privacy Policy does not apply to information collected independently by another website, platform, or service. Review the third party’s privacy policy before submitting information.

23. Information Processed Outside Your Location

Buoyant Bloom is based in Tennessee, United States.

Squarespace and other service providers may process or store information in the United States or in other locations where they or their service providers operate.

By using the website or submitting information, you understand that your information may be processed outside your state, province, or country, subject to applicable legal safeguards.

24. Changes to This Privacy Policy

Buoyant Bloom may update this Privacy Policy periodically to reflect:

  • Website changes;

  • New services;

  • New integrations;

  • Changes in business practices;

  • Legal developments; or

  • Security or operational requirements.

The updated policy will be posted on this page with a revised effective date.

Changes will apply after publication unless applicable law requires another form of notice or consent.

25. Contact

Questions, concerns, or requests concerning this Privacy Policy should be submitted through the Buoyant Bloom Contact page.

Use the subject line:

Privacy Question

Include sufficient information for us to understand and respond to the request. Do not include complete payment-card numbers, passwords, Social Security numbers, or other sensitive information.

Buoyant Bloom

Nashville, Tennessee

Email: hello@buoyantbloom.com